L’inizio ?

It all started with Serena, a girl who has the desire to give life to her Made in Italy accessories brand.
She is very experienced in the production of leather bags as she grows up in a family of leather goods and is incredibly passionate about shopping and everything that surrounds the fashion world.
The combination of this passion and in-depth knowledge of the leather goods supply chain makes her independent and ready to study models and understand which ones are best suited to launch her line of leather bags and backpacks.

From the beginning, however, he realized that to give life to the brand he needed the help of a professional. So in 2018 he met Lorenzo, a 25-year-old boy expert in Graphic Design, Web Design and Marketing and together they began a design path to create a brand that can enhance the natural femininity and beauty of every woman.
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How was the Cheval Firenze brand born?

The Cheval Firenze brand was born from the idea of ​​representing the concept of elegance, freedom and beauty through its two words. The French expression “Cheval”, which in Italian means “Horse”, is the emblem of elegance and freedom, in some traditions it represents nobility and beauty.

The other word that represents the brand is “Florence”, a beautiful and fascinating city of art where the brand has its roots.

Florence and Made in Italy are the world fulcrum in the fine manufacturing of bags, a symbol of elegance and reliability.

When does Cheval Firenze start to take shape?

After a few months of work, Lorenzo and Serena begin an incredible adventure, Serena begins to create the first models of the collection, Lorenzo instead begins to work on the communication project, starting from the creation of the e-commerce website up to the opening of the channels social networks to make yourself known as much as possible.

After a few months he decides to let his girlfriend Irene join the project.
She is also an expert in graphics and communication strategies in social media and, like Serena, she is passionate about fashion and shopping.
Lorenzo is convinced that all the Cheval Firenze material must be created in the family, so with his girlfriend he begins to produce photographic material by shooting in the heart of Florence with the selection of models of bags and backpacks designed by Serena.

Why do our models have the names of the stars?

Irene immediately had a wonderful idea: to call each model with the name of stars.
It is an idea that arises from the concept that every woman is unique in her gender just as the stars in the universe are unique.

Why buy Cheval Firenze?

Cheval Firenze is born from the synthesis between elegance and glamour and expresses itself in a precise concept of design. Our creative philosophy is dedicated to enhancing the natural femininity and beauty of every woman.
The items are made with carefully selected leather; the excellent quality and authenticity of Made in Italy guarantee a unique result.

Entering the world of Cheval Firenze means embarking on a passionate journey towards creativity and craftsmanship.

Welcome.